The main dilemma of E-Commerce is simple: transactions between shop and shopper are anonymous and asynchronous. Whereas a bricks-and-mortar shopkeeper sees his customers face to face, an online merchant doesn't really know the identity of the persons buying his goods and services. Even worse: he cannot be sure, if and when the shopper will pay for his purchase.
In overcoming this dilemma, reliable risk management is one most important factor for the success of your online shop.
Learn more about Pago's range of risk management services: