For the seventh consecutive year the aquirer and payment service provider Pago eTransaction Services has just published the latest Pago Report. Entitled “Trends in E-commerce Purchasing and Payment Behaviour based on real Transactions” the Pago Report 2008 analyses developments in consumer and payment behaviour from European and overseas customers in European online shops, also non-payment-risks. The only E-commerce study worldwide is not based on survey polls but on real-life purchase transactions. This year’s report shows that British e-commerce is quite different from elsewhere in Europe. For instance only 45% of customers in UK shops are from the UK while consumers from Germany make up over 95% of custom in German online shops.

“E-commerce is still a black box for many. The Pago Report attempts to shed light on the matter,” said Dr. Markus Weber, Pago eTransaction Services GmbH’s Managing Director, adding: “In contrast to all other studies which are based on polls, the Pago Report is unique. We analyse real life purchase transactions processed by thousands of European merchants through the Pago platform. This gives a valid picture of e-commerce which is not only interesting for experts and researchers but also provides European merchants valuable information to assist in their entry into this promising market.”

The Pago Report 2008 covers online merchants in Germany, the UK and from the rest of Europe. The report analyses consumer origin, merchant country, transaction values, purchase time, consumer gender, payment methods - including the new online payment methods Maestro and giropay – success rates, chargeback ratios, direct debit chargeback ratios as well as the general non-payment risk with a detailed look at the implementation of 3-D Secure.

With this report Pago has once again provided all participants in European E-commerce with a valuable decision-making tool to be used when modifying online offerings and payment services to meet the needs of the market.

Further information